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Company Overview |
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Our
Mission |
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| To
become the outdoor industry's leading multi-media information
provider. Our innovative, team-oriented approach
will foster the development of unprecedented mediums, which
meet the rapidly changing needs of manufacturers and consumers
of outdoor recreation, and display our ongoing obligation
to the resource itself. |
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What
We Do |
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| ADventure,
LLC is a leading multi-media consulting firm specializing
in the $150 billion outdoor sports marketplace. Our multi-media
programs will present an uncluttered opportunity for your
company to target the nation’s most active, young
and affluent outdoor enthusiasts with average annual incomes
approaching $70,000. These "doers" work hard
during the week and play hard on the weekends, participating
in close-to-home outdoor activities including road and
mountain biking, hiking, camping, fishing, skiing, snowboarding
and other contemporary outdoor activities. |
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What
We Offer |
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Achieving
your marketing objectives in today’s environment
is a challenge, and anything but an exact science... Until
now. At ADventure, LLC, we specialize in providing a direct
pipeline to the outdoor recreation and travel
markets through targeted, cost-effective, multi-media solutions.
In the coming year, we will impact more than 10 million
outdoor sports and travel enthusiasts through our integrated
print,
mobile marketing, broadcast, Internet
and cross-promotional properties. We know
your customers intimately, and our tailored programs will provide
your company a credible voice with this lucrative sector, allowing
you to meet and exceed your marketing
objectives. |
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What
is Multi-Media? |
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As
today’s consumer becomes increasingly barraged and desensitized
by traditional advertising strategies, the need to reach target
audiences with authenticity through
multiple entry points has never been more imperative. This
is the true definition of “multi-media,” and what
sets ADventure, LLC apart from other media companies.
Unlike spectator-based sports where advertising messages are
simply placed on a
stadium billboard (the shotgun branding approach), the adventure
sports market is highly participant-based, forcing marketers
to take their messages directly to these “doers” in
order to realize maximum mindshare, brand equity and sales.
ADventure, LLC helps our clients accomplish this through the
following interrelated channels: |
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• Showcasing
product features and benefits through advertisements in
Hooked on the Outdoors magazine, and online at www.ruhooked.com.
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Sampling products on site at the nation’s most impactful
outdoor events, festivals
and competitions via the Hooked Event Tour, Shimano Fishing
Tour and Fall/Winter ‘06
Tour (specifics TBD).
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Broadcasting new products to participants and spectators at 100 of the nation’s
largest resort towns through a TV partnership with the Resort Sports Network
(RSN).
• Developing and executing creative national cross-promotions, athlete
representation, corporate hospitality with V.I.P. perks, bringing marketing
campaigns full circle.
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